Referencia bibliográfica

Cano-Orón, L. (2019). A Twitter campaign against pseudoscience: The sceptical discourse on complementary therapies in Spain. Public Understanding of Science.

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The main objective of this article is to analyse the sceptical movement’s discourse on complementary therapies in Spain, as well as comprehend its mobilisation against these therapies. Over the past 2 years, the Spanish sceptical movement, constituted by citizen’s associations against unconventional therapies and in favour of evidence-based medicine, has increased its activism which, as a result, is now more familiar to the public. To perform this study, three sources of information were selected: (a) the #StopPseudociencias campaign, with a corpus of 6252 tweets; (b) 153 news articles published during the study timeline and (c) 7 interviews with members of the sceptical movement, journalists and politicians. The results of the content and discourse analyses have shown that the sceptical movement occupies a dominant discursive position on Twitter, while the perspective is more balanced in digital dailies.

Palabras clave

complementary therapies, discourse, media, politics, sceptics, social campaigns, Twitter